CONFERENCE LEARNINGS 05
5 INNOVATION
DISCIPLINES
Many of you are probably already familiar with the incredible track record of Stanford Research International when it comes to innovation. And with this
new book by Carlson & Wilmot, we get a peak inside SRI International, to see how they go about innovation, and the 5 disciplines to give customers what they want. I am of course especially
pleased by the fact that they have dedicated nothing less than four, actually five, chapters to the importance of putting together the right innovation (management) team. Simply a must read for
any innovation affacinado!