Susanne Justesen is a recognised expert in innovation management and how knowledge diversity can be leveraged and used to make innovation processes more innovative. Susanne is associated professor in innovation management at Copenhagen Business School (CBS), and holds a Ph.d. in innovation and diversity management from CBS (2007) and an Msc in intercultural management (2001).

Susanne Justesen is also the founder of INNOVERSITY COPENHAGEN, where she advises a range of different companies and organisations with her expertise of innovation leadership and diversity. Her client-portfolio is quite impressive, serving both private and public organisations in Denmark, Europe and the US.

Primary areas of expertise:

  • Innovation processes in practice - innovation management
  • Mapping & tapping into available diversity
  • Diversity and homogeneity mechanisms in groups and management teams

In order to share her knowledge and expertise with a wider audience, Susanne founded INNOVERSITY NETWORK in 2000: an international network for people, companies and organisations interested in building skills and learning how to manage innovation by managing knowledge diversity in their respective organisations. Today the Innoversity Network counts app 500 members from all over the world.

Download detailed CV for Susanne Justesen (.pdf) here

List of clients:

  • Procter & Gamble
  • IBM Headquarters, USA
  • Cisco Systems Headquarters (USA)
  • Kraft Food (USA)
  • The European Economic and Social Committee (EU)
  • Association of European Regions (EU)
  • The Region Friuli Venezia Giulia (Italy)
  • Lego Company
  • Lundbeck
  • DONG Energy
  • Arla Foods
  • MAERSK Oil
  • Novozymes
  • Novo Nordisk
  • Danske Bank
  • Danish Broadcasting Corporation
  • ISS
  • The Municipality of Copenhagen
  • SOS Børnebyerne


Innoversity is the combination of the two words Innovation and diversity, and was coined by the founder of INNOVERSITY COPENHAGEN, Susanne Justesen and published in her very first working paper entitled: “Innoversity – The Dynamic Relationship between innovation and Diversity” in 2001.

Since 2001, Susanne Justesen and INNOVERSITY COPENHAGEN has specialised in how to leverage diversity for innovation in groups, teams, departments and organisations, with our research-based approach.

The Innoversity Model, which was developed in Justesen’s Ph.D. project (2004-2007) still provides the foundation for everything we do – and the approach is constantly being elaborated, developed and re-applied in different organisations where innovation is needed. Always with the purpose of getting rid of homogeneity and autopilots, and replace that homogeneity with diversity and innovative collaboration in groups and teams.

HOW TO Get In touch





+45 3113 1616


Vesterbrogade 42, 1620 Copenhagen, Denmark