Content Marketing

Show, don’t tell. Produce interesting material that draws in and holds the attention of your target audience. Learn how to increase audience retention, reach, and engagement. Create across platforms. This course includes blogs

🕑 Duration – 2 days

Key Outcomes

⭐ Content Marketing Strategy

⭐ Content Types

⭐ Digital Customer Journey

⭐ Creating and Distributing Content

⭐ Measuring Success

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Content Marketing

Produce creating and engaging content to promote your organisation

Content Marketing

One essential tenet of digital marketing hasn’t changed despite changing client expectations, technological advancements, and a more competitive online market: content is still king. As a result, companies, brands, and marketers need to create tools and plans of action to navigate this shifting digital environment and improve their ability to create content that speaks to the requirements of their target audiences.

You will learn how to use the power of a strategic content marketing plan to accomplish corporate objectives and get a competitive edge. You will learn practical skills for efficient content production, digital innovation, visual storytelling, and social media management under the direction of top professionals, while also honing your critical thinking and creativity abilities. Additionally, you will learn the best ways to specify your marketing goals and create a content strategy to support them. Leave with a deeper comprehension of how disruptive digital technologies impact current content tactics and how you can use these advancements to differentiate your company.

The companies that are succeeding in today’s congested digital market all share one thing in common: they are producing excellent content. But what exactly does “great” mean? In order to achieve your business objectives, you will learn how to identify what that is for you and your audience, develop a solid plan around it, and generate that content regularly and successfully.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Looking to plan and execute effective email marking campaigns?

This course is for you!

Self Employed

Business Owners & Entrepreneurs

Marketing Executives and Managers

Email Marketing Executive

Brand Managers

Channel Managers

Online Marketers and Marketing Reps

Advertising Manager

Learning Path

Develop Your Content Marketing Skills

Content Marketing Strategy

Understand how content marketing fits into your marketing mix.

Content Types  

Differentiate between content types including blogs, podcasts, short video, white paper, infographics, webinars and case studies

Digital Customer Journey

Follow the customer journey and design relevant content to speed up the journey

Creating and Distributing Content

Set goals, understand the content frameworks, content calendars, distribution methods, influencers and customer generated content

Measuring Success

Analyse key metrics to understand the effectiveness of your content marketing campaign

Complete Your Course

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.


Digital Marketing Coordinator

Source: Glassdoor
Digital Marketing Manager
Source: Glassdoor
Digital Marketing Director

Source: Glassdoor

Job Opportunities

New jobs expected in Digital Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View Course

Twitter Marketing

Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…

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Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

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