Email Marketing with Mailchimp

Gain insight into key regulations including GDPR. Understand the impact of regulations and ensure your email campaigns are compliant

🕑 Duration – 2 days

Key Outcomes 

⭐ Email Marketing Strategy

⭐ Building and Segmenting Email Lists

⭐ Developing Successful Email Campaigns

⭐ Email Marketing Compliance

Email Marketing With Mailchimp

Plan, Create and Execute Stunning Email Marketing Campaigns

Email Marketing Campaigns

This email marketing course will offer insights on the definition of email marketing, how to set up an email marketing plan, and how to effectively create, test, send, and report emails. The user experience is discussed throughout the course, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally, using Mailchimp’s services will give you practical learning experience.

To enter the enormous world of digital marketing, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts.

One of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost.

Recent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Who is it for?

Looking to plan and execute effective email marking campaigns?

This course is for you!

Self Employed Business Owners

Business Owners & Entrepreneurs

Marketing Executives and Managers

Email Marketing Executive

Brand Managers

Channel Managers

Online Marketers and Marketing Reps

Advertising Manager

Learning Path

Develop Email Marketing Skills

Email Marketing Strategy

Understand how email marketing fits into the marketing mix. Learn the difference between acquisition, retention and customer service emails. Analyse email KPI’s and implement best practice to maximise email marketing success

Building and Segmenting Email Lists

Personalise your message by building segmented lists. Align your message to the recipient and benefit form increase click through rates

Developing Successful Email Campaigns

Design and optimise your creative marketing emails.

Email Marketing Compliance

Gain insight into key regulations including GDPR. Understand the impact of regulations and ensure your email campaigns are compliant

Complete Your Course!

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.


Digital Marketing Coordinator

Source: Glassdoor
Digital Marketing Manager
Source: Glassdoor
Digital Marketing Director
Source: Glassdoor

Job Opportunities

New jobs expected in Digital Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

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Twitter Marketing

Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…

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Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

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