Facebook Marketing

Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, facebook shops, business pages, groups, services, messenger and ads manager, and more.

🎓 Qualification – Facebook Marketing

🕑 Duration – 1 day 


⭐ Creating a Presence

⭐  Building a Community

⭐  Content Campaigns

⭐ Shop & Service E-Commerce Features

⭐ Meta Business Suite Ads

⭐  Analytics


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Facebook Marketing

Reach your customers on facebook

Facebook Marketing

Facebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos, join interest groups, make an event plan, instant message friends, ask for recommendations and buy or sell items.

Facebook has the broadest appeal of all the social networking platforms. Facebook doesn’t cater to specific demographics. This has resulted in 2.91 billion users.

Facebook has the most sophisticated ads management platform. With huge amounts of facebook users, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age, location, hobbies, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.

The techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on Facebook? Looking to optimise your current strategy?

This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

Self employed business owners

Business owners & Entrepreneurs

Social Media Managers

Marketing executives and managers

Social Media Executive

Bloggers, Influencers, Public Figures

Social media contributors

Online marketers and marketing reps

Advertising managers

Learning Path

Develop Social Media Markeitng Skills

Creating a Presence

This is Timeline description, you can change me anytime click here

Building a Community

Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.

Algorithms to Boost Reach

Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Strategy

Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.

Content Scheduling

You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications

Content Types

Text, photo, video, link, carousel, polls, lives, stories. We’ve got you covered

Paid Campaigns

Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite


Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.

Social Outreach

Connect directly with new customers on messenger to build personal relationships to develop new business.


Gain insight into what works and what doesn’t. Drive smart decisions and increase ROI


Learn the fundamental components of a risk management plan. Develop your risk analysis techniques to improve project success

Complete Course !

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Digital Marketing Executive
Source: Glassdoor
Digital Marketing Manager
Source: Glassdoor
Digital Marketing Executive
Source: Glassdoor

Job Opportunities

New jobs expected in Digital Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View course

Twitter Marketing

Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…

View course

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course




This qualification is entry level.
No formal qualifications are required

Work Experience

No formal work experience is required.

Required Documents

No ID required

Language Requirements

Functional Knowledge of English is required

Other Requirements

Computer with webcam and microphone
Stable internet connection

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