Influencer Marketing

A technique that is practical for working with influencers to change your marketing. Get the most out of influencer relationships by choosing the appropriate influencers for your company. Integrate influencer marketing into your community, PR, SEO, and social media platforms.

🕑 Duration – 2 days

Key Outcomes

  Influencer Marketing Strategy

  Planning an Influencer Marketing Campaign

  Pitching to Influencers

  Agreements and Contracts

  Measuring Success

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Influencer Marketing

Boost your brand with influencer marketing campaigns

Influencer Marketing

Influencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement, curiosity, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics.

The legal requirements and obligations of each party, the advantages of working with influencers, and best practice for managing their content across the range of social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and YouTube, will all be covered in this course as we look at best practises for social media influencer marketing.

It will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your company’s goals.

Customers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement, unlike traditional advertising, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source, much like a friend’s advice.

Consumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes’ lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands, whether it’s reading about their everyday lives on Instagram Stories or following their political opinions on Twitter.

The psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands, they are more inclined to believe what they hear from them than they are from brands.

Influencer marketing may help your brand, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with.

We will give you the resources to find influencers that are appropriate for your company so you can get the most of your money, no matter how little. From there, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly.

We will guarantee excellent content, enduring relationships, as well as insight into best practises for what to do when things don’t go as planned and, if necessary, legal advice. Although we never anticipate things to go wrong, it’s always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

This online professional development short course is designed for professionals seeking to create Influencer Marketing campaigns who work in digital marketing communications in SMEs, in-house communications, or freelance employment. It is also intended for people who want to learn more about influencer marketing and hone their talents in order to work in marketing firms, talent agencies, in-house firms, or independently.

Learning Path

Develop Your Influencer Marketing

Influencer Marketing 

Discover the influence of an influencer. Learn what an influencer marketing campaign is, the different types of influencers, and what influencers can do you’re your brand.

Planning Influencer Marketing Campaign

Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success.

Pitching to Influencers

Discover how to find and recruit influencers via agencies, networks and directly. Find influencers in your niche.

Agreements and Contracts

Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.

Measuring Success

Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.

Complete Your Course!

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Improved confidence, credibility and confidence in your role

Keep up with the latest mix of tools, techniques, processes and skills in digital marketing

Implement Search Engine tools and techniques to boost productivity

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Digital Marketing Executive
Source: Glassdoor
Digital Marketing Manager
Source: Glassdoor
Digital Marketing Director
Source: Glassdoor

Job Opportunities

New jobs expected in Digital Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View course

Twitter Marketing

Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…

View course

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

Course fees
Assessment fees
Study guide
Practice questions
Enrollment / Registration fee
Certification fee




This qualification is entry level.
No formal qualifications are required

Work Experience

No formal work experience is required.

Required Documents

No required documents

Language Requirements

Functional Knowledge of English is required

Other Requirements

Computer with webcam and microphone
Stable internet connection

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