Instagram Marketing

Boost sales, generate leads, improve customer service and increase brand awareness on Instagram. Influence your audience with stunning, visual campaigns. Bring your brand to life to inspire, educate and inform new customer segments. Master posts, reels, stories, lives, shops and analytics. Connect it all up with Meta Business Suite.

🎓 Qualification – Project Fundamentals Qualification

🕑 Duration – 1 day


Key Outcomes

Creating a Presence

Building a Community

Posts, reels, stories and live

E-commerce Features

Meta Business Suite

Meta Ads Manager


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Instagram Marketing Bootcamp

Learn the fundamental concepts of marketign on instagram

Instagram Marketing Bootcamp

Instagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video, photography, and illustration content kinds, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform.

From a marketing viewpoint, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.

Businesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. It’s the perfect chance to engage with the community while also offering a lot of insightful feedback.

The techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.

This course is updated on a weekly to keep up to date with the lastest feature releases.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on Instagram? Looking to optimise your current strategy?

This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

Self-employed business owners

Business owners & Entrepreneurs

Social Media Managers

Marketing executives and managers

Social Media Executive

Bloggers, Influencers, Public Figures

Social Media Contributors

Online Marketers and Marketing Reps

Advertising Managers

Learning Path

Develop Social Media Marketing Skills

Creating a Presence

Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting

Building a Community

Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups.

Algorithms to Boost Reach

Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Strategy

Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained.

Content Scheduling

You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications
Content Types We’ve got you covered.

Paid Campaigns

Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite


Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store

Social Outreach

Connect directly with new customers on DM’s to build personal relationships to develop new business.


Gain insight into what works and what doesn’t. Drive smart decisions and increase ROI


Learn the fundamental components of a risk management plan. Develop your risk analysis techniques to improve project success

Complete Course

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Digital Marketing Executive
Source: Glassdoor
Digital Marketing Manager
Source: Glassdoor
Digital Marketing Director
Source: Glassdoor

Job Opportunities

New jobs expected in Digital Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Digital Marketers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View Course

Twitter Marketing

Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…

View Course

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

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