Search Engine Marketing

Boost traffic to your website from search engines using paid and unpaid techniques. Optimise your paid and organic search rankings with this short interactive course. Practically implement key changes with guidance from our expert instructor. Learn how to use Google as a promotional channel to attract your ideal audience. Increase web traffic to improve customer interaction. Get hands-on with industry-leading SEO tools and Google Ads manager.

🕑 Duration – 5 days  

Key Outcomes

⭐ Search Engine Optimisation

⭐ Organic Search Engine Optimisation

⭐ Pay Per Click Campaigns

⭐ On Page SEO

⭐ Off Page / Technical SEO

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Search Engine Marketing

Learn the fundamental concepts of Search Engine Marketing to boost traffic to your website

Search Engine Marketing

Search Engine Marketing aims to boost your webpage to the top of Google results for relevant keywords. This can be achieved using paid Google ads or organic (unpaid) search engine optimisation strategies.

Digital marketing and web developers use search engine optimisation and pay-per-click campaigns to drive traffic to the website. Your website is only effective if people can find it. This course is suitable for those looking to understand practical techniques to improve web rankings.

Too many business waste money on Google ad spend. This course will enable you to balance paid and unpaid techniques to boost your website up search results to drive traffic to your website. Search Engine Marketing involves paid and organic (unpaid) techniques to improve your search engine ranking. Organic methods include keyword research, content marketing, backlinks, technical SEO and image optimisation. Paid Search Engine Marketing creates paid advertising campaigns using tools such as Google Ads Manager.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

The techniques demonstrated in this course will allow you to effectively use search engines as a marketing channel to engage with customers. You will be able to increase traffic and promote your website to target customer segments. The effective use of search engine marketing will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in digital marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled digital marketers who can utilise search engine marketing to achieve marketing goals.

This course is updated on a weekly to keep up to date with the latest feature releases

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Looking to drive traffic and increase your rank on search engines through both organic and paid techniques?

This course is for you.

Self-Employed Business Owners

Business Owners & Entrepreneurs

Digital Marketing Managers

Web Developer

E-Commerce Executive

Bloggers, Influencers, Public Figures

Online Marketers and Marketing Reps

Advertising Managers

Learning Path

Develop Digital Marketing Skills

Understand Search Engine Marketing

Discover the impact of optimising your web content to rank higher on search listings using both paid and organic methods.

Access pre-course materials

Overview of Search Engine Marketing techniques and how they contribute to improving your web rankings.

Improving Page Speed

Page speed is a key factor which determines page rankings. Learn techniques to improve your page speed.

Image Optimisation

Drive traffic to your website through images. Learn how to optimise website images to ensure search engines can find and index them. Adapt images for maximum usability.

Technical/Off Page SEO

Audit your website and ensure optimal settings for search engine discoverability. Learn how to create an SEO-friendly site structure, submit a site map to Google, update keyword tags and remove duplicate content.

Link Building

Prove your webpages credibility by increasing the number of backlinks. Backlinks remain a key ranking signal.

Keyword Research

Find out what your customer is searching for and rank for those keywords. Learn how to use keyword research tools including SEMrush, ahrefs, and Google Trends

Understanding Target Audience

Research the target audience for your Search Engine Marketing Campaign. Apply digital tools to research and understand your target market. Gain insight into their behaviour. Feed the insight into your marketing campaign.

Pay Per Click (PPC) Campaigns

Gain insight using the Google Ads Manager platform to plan and execute effective paid-per-click marketing campaigns.

Complete Your Course!

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.


Project Coordinator

Source: Glassdoor
Average Salary of APM Qualified Project Manager

Source: Glassdoor
Project Management Director

Source: Glassdoor

Job Opportunities

New jobs expected in project management

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Project Management Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

No post found!

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course




This qualification is entry level.
No formal qualifications are required

Work Experience

No formal work experience is required.

Required Documents

No documents required

Language Requirements

Functional Knowledge of English is required

Other Requirements

Computer with webcam and microphone
Stable internet connection

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