Search Engine Marketing
Learn the fundamental concepts of Search Engine Marketing to boost traffic to your website
Search Engine Marketing
Search Engine Marketing aims to boost your webpage to the top of Google results for relevant keywords. This can be achieved using paid Google ads or organic (unpaid) search engine optimisation strategies.
Digital marketing and web developers use search engine optimisation and pay-per-click campaigns to drive traffic to the website. Your website is only effective if people can find it. This course is suitable for those looking to understand practical techniques to improve web rankings.
Too many business waste money on Google ad spend. This course will enable you to balance paid and unpaid techniques to boost your website up search results to drive traffic to your website. Search Engine Marketing involves paid and organic (unpaid) techniques to improve your search engine ranking. Organic methods include keyword research, content marketing, backlinks, technical SEO and image optimisation. Paid Search Engine Marketing creates paid advertising campaigns using tools such as Google Ads Manager.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
The techniques demonstrated in this course will allow you to effectively use search engines as a marketing channel to engage with customers. You will be able to increase traffic and promote your website to target customer segments. The effective use of search engine marketing will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in digital marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled digital marketers who can utilise search engine marketing to achieve marketing goals.
This course is updated on a weekly to keep up to date with the latest feature releases
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to drive traffic and increase your rank on search engines through both organic and paid techniques?
This course is for you.
Develop Digital Marketing Skills
Understand Search Engine Marketing
Discover the impact of optimising your web content to rank higher on search listings using both paid and organic methods.
Access pre-course materials
Overview of Search Engine Marketing techniques and how they contribute to improving your web rankings.
Improving Page Speed
Page speed is a key factor which determines page rankings. Learn techniques to improve your page speed.
Drive traffic to your website through images. Learn how to optimise website images to ensure search engines can find and index them. Adapt images for maximum usability.
Technical/Off Page SEO
Audit your website and ensure optimal settings for search engine discoverability. Learn how to create an SEO-friendly site structure, submit a site map to Google, update keyword tags and remove duplicate content.
Prove your webpages credibility by increasing the number of backlinks. Backlinks remain a key ranking signal.
Find out what your customer is searching for and rank for those keywords. Learn how to use keyword research tools including SEMrush, ahrefs, and Google Trends
Understanding Target Audience
Research the target audience for your Search Engine Marketing Campaign. Apply digital tools to research and understand your target market. Gain insight into their behaviour. Feed the insight into your marketing campaign.
Pay Per Click (PPC) Campaigns
Gain insight using the Google Ads Manager platform to plan and execute effective paid-per-click marketing campaigns.
Complete Your Course!
Katie GallacherDigital Marketing Instructor firstname.lastname@example.orgINTERNET
Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing.
Jack HallProject Management Instructor email@example.comINTERNET
Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK.
Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.
The following employers are recruiting Project Managers
After successful completion of this course, you could progress on to
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Digital Learning Platform
You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best
Everything you need
All the learning materials are included in this course