Social Selling


Turn your social media channels into a profitable sales channel. Grow your network, build relationships and warm leads using the latest features. Sell where your customers are and improve the quality of your phone conversations. This course will teach sales professionals how to build a personal brand and utilise key features and tools on all the major platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat and Pinterest to sell.

🕑 Duration – 3 days

Key Outcomes

Optimise profile

⭐ Build a Personal Brand

⭐ Build a Network

⭐ Build Relationships

⭐ Search Functionality

⭐ Social Outreach

Out of stock

Social Selling

Produce creating and engaging content to promote your organisation

Social Selling

The top 5% of sales professionals use social media to sell.

Traditional sales methods, such as cold calling and emails, are no longer as productive or practical because today’s consumers are increasingly resistant to them. Instead, they are using online resources like LinkedIn to study goods, services, businesses, and even individuals before they contact or make a purchase.

There is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.

Innoversity addresses the significance of mastering social selling and gives you the knowledge, tools, and strategies required to efficiently network, target, and engage with potential customers on social media. After completing this course, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results.

Do you have a social media presence that is active but are confused how to convert followers, admirers, and connections into paying customers? The skills, knowledge, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.

We’ll demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally, we’ll show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Looking to plan and execute effective email marking campaigns?

This course is for you!

Sales Representative

Account Manager

Client Executive

Customer Relationship Manager

Sales Manager

Sales Enablement

Learning Path

Develop Your Social Selling Skills

Optimise Your Profile

Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.

Build a Personal Brand

Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd.

Social Listening

Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.

Content Planning

Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.

Content Creation

Spending hours on content creation? Content builds your authenticity as a thought leader, but it doesn’t have to be time consuming. We will show you how to keep on top of trends and build original content fast.

Build a Network

Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups.

Build Relationships

People buy from people they like. Use social media to build relationships and warm up leads through content and engagement.  Who doesn’t like a like?

Search Functionality

Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn, Twitter and Facebook.

Cold Outreach

– Connect directly with contacts on DM’ to build personal relationships to develop new business.

Complete Your Course

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Sales is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Sales Executive
Source: Glassdoor
Sales Manager
Source: Glassdoor
Sales Director
Source: Glassdoor

Job Opportunities

New jobs expected in Sales

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Sales Jobs

Source: Linkedin

The following employers are recruiting Sales Professionals

Skills Development

After successful completion of this course, you could progress on to

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

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