Twitter Marketing


Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand voice on twitter by contributing to breaking trends, news and commentary. Amplify your brand voice to align with customer values. Deliver personalised customer service to improve loyalty on the leading short form content platform. Get to grips with tips, spaces, communities, algorithms and hashtags.

🕑 Duration – 1 day

Key Outcomes

⭐ Create a presence

⭐ Build a community

⭐ Paid Ads

⭐ Analytics

Twitter Marketing Course

Reach key customers and promote your brand on twitter

Twitter Marketing Overview

Need to boost sales? Need more leads? Need to improve customer service?  Want to grow your online community? Want to align your brand with customer values?

Twitter is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitters reach is massive with over 450 million active monthly users. Twitter emphasises short form text, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments.

The techniques demonstrated on this course will allow you to effectively use twitter as a marketing channel to engage with your community. You will be able to increase your following and promote your profile to target customer segments. The effective use of twitter will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise twitter to achieve marketing goals.

This course is updated weekly to keep up to date with new feature releases. This includes: twitter spaces, twitter blue, tips and communities.

Our world class instructors have industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI and Cyber and Networking.

Who is it for?

New to marketing on social media? Looking to optimise your current strategy?

  This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

Business owners /entrepreneurs
Social Media Managers
Marketing executives and managers
Social Media executive
Bloggers, Influencers, Public Figures
Social media contributors
Online marketers and marketing reps
Advertising managers

Learning Path

Develop Your Social Media Marketing Skills

Creating a Presence

Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action.
Optimise your hero section to gain interest and maximise engagement

Building a Community

Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups.
Grow connections on Twitter to reach new customers and build loyalty

Algorithms to Boost Reach

Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically
Save £££ on paid ads.

Content Strategy

Content drives loyalty
Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.

Content Scheduling

You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.

Content Types

Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered

Paid Campaigns

Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads

Social Outreach

Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connecting and generate leads.

Advanced Features

Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.


Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesn’t. Drive smart decisions, optimise your strategy and increase ROI

Skills covered

Profile Optimisation
Growing following
Social listening
Content creation
Content scheduling
Content planning
Social outreach

Tools Covered

Profile building
Twitter algorithm
Twitter blue
Paid Ads
Twitter Analytics
Contnet scheduling

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Digital Marketing is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Digital Marketing Executive
Source: Glassdoor
Digital Marketing Manager
Source: Glassdoor
Digital Marketing Director
Source: Glassdoor

Job Opportunities

New jobs expected in Digital Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Digital Marketers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View Course

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

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