Twitter Marketing Course
Reach key customers and promote your brand on twitter
Twitter Marketing Overview
Need to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values?
Twitter is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitters reach is massive with over 450 million active monthly users. Twitter emphasises short form text, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments.
The techniques demonstrated on this course will allow you to effectively use twitter as a marketing channel to engage with your community. You will be able to increase your following and promote your profile to target customer segments. The effective use of twitter will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise twitter to achieve marketing goals.
This course is updated weekly to keep up to date with new feature releases. This includes: twitter spaces, twitter blue, tips and communities.
Our world class instructors have industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI and Cyber and Networking.
Who is it for?
New to marketing on social media? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Develop Your Social Media Marketing Skills
Creating a Presence
Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action.
Optimise your hero section to gain interest and maximise engagement
Building a Community
Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups.
Grow connections on Twitter to reach new customers and build loyalty
Algorithms to Boost Reach
Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically
Save £££ on paid ads.
Content drives loyalty
Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads
Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connecting and generate leads.
Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesn’t. Drive smart decisions, optimise your strategy and increase ROI
Katie GallacherDigital Marketing Instructor
Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing.
Jack HallProject Management Instructor
Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK.
Digital Marketing is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.
The following employers are recruiting Digital Marketers
After successful completion of this course, you could progress on to
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Digital Learning Platform
You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best
Everything you need
All the learning materials are included in this course