Planning Marketing Campaigns

Improve your marketing effectiveness. This course will provide you with a comprehensive understanding of how to plan and implement successful marketing campaigns to make impact. You will learn how to identify your campaign objective, strategy and targets to develop a cohesive, omnichannel marketing campaign.

🕑 Duration – 2 days

Key Outcomes

Planning Process

Objectives, Strategy and Value Propositions

Communications mix, Multichannel and media planning

Resources and Tools for Campaign Planning and Implementation

Gaining Support and Engagement

Marketing Campaigns

Post Campaign Evaluation

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Planning Marketing Campaigns

Learn how to plan effective marketing campaigns to achieve your goals

Planning Marketing Campaigns

Ensure you achieve your marketing goals with effective campaigns. Planning your campaign ensures a coherent and consistent approach is applied to your marketing effort. Many marketers struggle to make an impact due to a lack of effective planning. This can result in messaging missing the target market and a confusing experience for consumers.

This course provides you with the knowledge and abilities to develop and carry out fruitful initiatives that truly benefit a company. You’ll learn how to examine an organization’s existing position as part of the campaign planning process. Additionally, you will learn how to create campaign objectives, carry out a campaign, and then gauge and assess its effectiveness to support ongoing development in the quickly evolving field of marketing.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Self-employed business owners

Business owners & Entrepreneurs

Marketing Executives and Managers

Social Media Executive

Brand Managers

Channel Managers

Online marketers and marketing reps

Advertising managers

Learning Path

Develop Your Marketing Planning Skills

The Planning Process

Explain parts of the campaign plan, role of the creative brief and discuss the role of external agencies

Analyse the External and Internal Environment

Analyse the internal and external marketing environment to inform decisions for planning campaigns

Objectives Strategy and Customer Value Propositions

Recommend campaign objectives and strategy in context

Communications mix, Multichannel and Media Planning

Develop the media plan to support the campaign

Resources and Tools for Campaign Planning and Implementation

Recommend the use of resources required to deliver the campaign objectives. Apply tools to support campaign planningContent Types – We’ve got you covered

Gaining Support and Engagement

Recommend how to gain internal support and engagement for the plan

Marketing Campaigns

Discuss the benefits of monitoring a campaign. Identify how campaigns can be monitored

Post-Campaign Evaluation

Determine the key metrics to measure campaign performance

Complete Your Corse !

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Marketing Executive
Source: Glassdoor
Marketing MAnager
Source: Glassdoor
Marketing Director

Source: Glassdoor

Job Opportunities

New jobs expected in Marketing

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Marketing Jobs

Source: Linkedin

The following employers are recruiting Marketers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

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Twitter Marketing

Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…

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Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course




This qualification is entry level.
No formal qualifications are required

Work Experience

No formal work experience is required.
This qualification suits learners looking to start in project management roles.

Required Documents

No ID Required

Language Requirements

Functional Knowledge of English is required

Other Requirements

Computer with webcam and microphone
Stable internet connection

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