Personal Selling Skills

Getting started in sales? This course is for you. The two-day Personal Selling Skills course will give you the tools you need to pick up the phone and speak with prospects. Learn the sales process from start to finish. Discover the psychology of the sales call, how to catch the attention of prospects, how to qualify buyers and set meetings. Learn how to ask the right questions to position your offering to the client. Develop objection handling, negotiation tactics and closing methods to bring the sale home. This course will enable you to hit the ground running and achieve your sales goals.

🕑 Duration – 2 days

 Key Outcomes

Psychology of sales

⭐ Understand the sales process

⭐ How to prospect effectively

⭐  Qualify buyers and book meetings

⭐ Negotiation, objection handling and closing techniques


Personal Selling Skills

Improve your personal selling skills

Personal Selling Skills

Getting started in sales?

This two day introductory course will cover the fundamentals of selling to enable you to hit the ground running to achieve your targets.

20% of sales professionals bring in 80% of the revenue. Learn the skills necessary to become a top performer and achieve your sales goals.

Sales professionals are the rockstars that keep all businesses running. Their survival is based on sales professionals bringing in deals. Sales offers a rewarding and varied career  with strong growth prospects.

Sales professionals help customers identify their needs and provide solutions to those need. Sales professionals add value to the sales process by providing the customer with relevant information, providing customers with insights and new ways of looking at problems. Learn how to take control of the sale process to ensure the customer receives what they want.

This course will provide you with an overview of the sales process, from prospecting through to closing the deal. You will also learn practical techniques you can apply immediately. This course is designed to speed up your learning process so that you are more effective early in your sales career.

Prospecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest getters.

Ineffective sales people waste time speaking to prospects who are not interested in buying. Effective sales people qualify buyers. This will allow you to spend your time with potential buyers, and spend your otherwise wasted time to improve prospects.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Learning Path

Develop your personal selling skills

The Role of Selling

Understand the impact selling makes to organisations and the different types of sales roles.

Setting Targets

To be successful, you need to set a target. Learn how to set effective personal sales goals.


Break through the noise and gain your prospect’s interest.


Rookie sales executives waste time chasing prospects who like to chat, but are not ready to buy. Qualify your prospect to ensure you save yourself time, energy disqualifying prospects who are not ready to buy.

Booking Meetings

Increase the number of meetings booked with quality prospects
Discovery calls Explore how to ask the right questions to discover your prospects needs and motivations


Tailor your offer to solve your clients’ problems. Pitching the right way will increase your win rate.

Objection Handling

Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy.


Gain insight into basic negotiation tactics to provide your client with the best available offer


Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.

Complete your course!

Skills Covered

Business case
Scope Management
Schedule Management
Resource Management
Risk Management
Quality Management
Quality Management
Project Management Plan
Project Reporting

Tools covered

Stakeholder grid
Risk matrix
Work breakdown structure
Responsibility Assignment Matrix
Network diagram
Gantt chart
Resource histogram
Risk Register
Quality Register

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

Sales Executive
Source: Glassdoor
Sales Manager
Source: Glassdoor
Sales Director
Source: Glassdoor

Job Opportunities

New jobs expected in Sales

Source: Indeed
Companies prioritising a digital first

Source: Forbes
Growth in Sales Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View Course

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course




This qualification is entry level.
No formal qualifications are required

Work Experience

No formal work experience is required.

Required Documents

No required documents

Language Requirements

Functional Knowledge of English is required to complete the course

Other Requirements

Computer with webcam and microphone
Stable internet connection

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