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Principles of Digital Marketing

September 13 @ 8:00 am - 5:00 pm

$120.00 – $150.00

Marketing makes the difference. Learn the fundamentals of marketing and how to apply them in the workplace. This 5 day course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This course is designed for learners new to marketing.


Duration – 5 days


Key Outcomes

  • Marketing Environment
  • Consumer Buyer Behaviour
  • Segmentation, Targeting and Positioning
  • Marketing Mix
  • Product, Services and Branding
  • Pricing Strategy
  • Marketing Channels


Key Promises

  • Access to e-learning platform
  • Practical Demonstrations
  • Hands on Activities



Marketing is essential to business success. All organisations must create, communicate, deliver, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts.


Understanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation.


Innoversity’s online short course on marketing’s fundamentals, Introduction to Marketing, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons.


This course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace.


This course includes key marketing models including BCG matrix, segmentation targeting and positioning, 5 P’s and the marketing mix.


Our focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach.


You will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course.


Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.


Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.



Who is it for?


Looking to develop a fundamental understanding of key marketing concepts?


This course is for you!


This course is designed for:

  • Business Owners & Entrepreneurs
  • Marketing Executives and Managers
  • Social Media Executive
  • Brand Managers
  • Channel Managers
  • Online Marketers and Marketing Reps
  • Advertising manager




Introduction to Marketing – Understand how the marketing function adds value to your organisation. Become familiar with the role of marketing and the variety of associated tasks.


The Marketing Environment – Internal and external factors influence an organisations marketing activities. Gain insight into simple tools to identify and understand these influences and how they can impact marketing operations.


Consumer Buyer Behaviour – Examine consumer and organisational buying and spending habits. Understand the psychology of operation when purchases are made. Refine your marketing activities to incorporate the consumers emotions, attitudes and preferences to increase marketing success.


Segmentation, Targeting and Positioning – Learn simple tools to understand your ideal customer. Apply this knowledge to tailor marketing efforts and appeal to your audience.

The Marketing Mix     Product, price, placement and promotion. Design a marketing plan to align with your target audience.


Product, Services and Branding – Align meaning to your products and services which align with your customers values


Pricing Strategy – Understand key strategies how to select the right price for your offering.

Marketing Channels – Examine the many marketing channels available to promote your offering. Understand the optimal medium for marketing success.


September 13
8:00 am - 5:00 pm
$120.00 – $150.00
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